| Everyone is talking about the Internet. Countless organizations are exploring how they can best use the Internet and Web for business applications such as marketing and sales, public relations, customer and vendor support, electronic data interchange, and publishing. |
People use the internet to browse the Web, search for information, send e-mail, download software, participate in discussions, buy stuff and use real-time audio and video. Business uses of the Web include gathering information, researching competitors, communicating internally or with vendors or customers, collaborating with others, publishing information, selling products or services, and providing customer or vendor service and communication. |
Benefits of using the Internet for advertising include: a worldwide audience; advertising that is always accessible; information that is instantly updateable; it is relatively inexpensive; and it has an exciting future and is growing rapidly.
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